05 April, 2012


If you don’t have an iPhone, well, you don’t have an iPhone. Have you heard this before? If you have, you must have discovered the humor in this statement which is the tagline of the iPhone 4S advertisement. Practically speaking, if you don’t have an iPhone, obviously, you don’t have an iPhone. So, what is the meaning of this statement? Emotional blackmailing, I guess!
Well, the nucleus of my post is not the iPhone, but, the illogical advertisements which have flooded the TV channels. Just a few weeks ago, I saw a TV commercial of IPL 5, which is being shown these days on TV, in which the IPL is compared with a 'Circus' and in that Circus there are various stalls in the name of Lasith Malinga, Sachin Tendulkar, Mahendra Singh Dhoni and many more. So, basically this means that the IPL is a Circus that will be organized in the various parts of the country and all the people are invited to take part in the 2 month event or I should say ‘Drama’. Indeed, it’s a drama. They say (the IPL advertisers), ‘’Aisa Mauka Phir Kahan Milega” and I say, “What Rubbish?”
The TVC of the Idea Cellular Ltd, in which Abhishek Bachchan suggests some ideas to his mates and they say in return, “What an idea Sir Ji!” A person who is short of ideas in his professional life and is going nowhere as far as his career as an Actor is concerned if is suggesting someone else then one has to say, “What Rubbish?”
The Tata Nano has a tag line “Aapki Khushiyon Ki Chaabi”. The response which the company expected from the people, clearly, they haven’t got that response. And the Tata Nano is thus a flop and the uniqueness in the shape and size and the best part, the price have not been able to help the Car to emerge as a hit. In the TVC of the Online Shopping website Quikr.com, a person wanting to sell his Computer just throws a ball upward and Enters on the laptop so that the Computer Advertisement gets published on the website. Remember, the ball he threw upward has not reached the ground yet. Then some other person using the website finds his offer interesting and offers him a deal and the ball is still in the air. Then the person wanting to sell the Computers sees the deal and finds it interesting and accepts the offer. Ultimately, he sells his Computer and, only then, ‘the poor ball’ lands in his palm.
In my Marketing Management class I learnt that the Companies always want their consumers to be aware of the qualities of their product. But, comparing IPL to Circus is not advertising by any means. This is criticism at its best! Isn’t it?
So, the advertisements are the links which connects the Producers and the Customers and if the Advertisers will mislead the Customer then that link will get weak and ultimately break-up. The First Impression is the Last Impression and we all know it. 
This post is written for Indiblogger Contest sponsered by Stayfree named Time To Change! You can hit the like button here if you liked this post!

Creative Commons License
frankspot by Gopal Sharma is licensed under a Creative Commons Attribution-ShareAlike 2.5 India License.